How To Make Money Sell Lightroom Presets

Are you a photographer who loves photograph editing? Do you spend hours in Lightroom tweaking an image? This article is for yous if yous arroyo photo post-processing every bit a artistic art class! Funnel your technical cognition and creativity and we'll prove you how to sell Lightroom presets.

This article volition become through how to create Lightroom presets to sell step-past-step. Forth the style, nosotros volition give you tips on making the about marketable presets and how to package your creations.

What Are Lightroom Presets?

Non all photographers love post-processing. Many avoid editing their photos altogether. They let their visual creations sit on hard drives rather than spend fourth dimension in Lightroom. What these photographers want are quick photo corrections. They desire a 1-click solution to reach a detail mood or look. This is where presets come in.

Lightroom has hundreds of sliders and tools. There are millions of possible combinations. With ane click, presets or filters, apply many different settings to an prototype. With Lightroom presets, y'all do non need to know the nuts and bolts of creating a wait. And you exercise not have to movement dozens of individual sliders.

How to Create Presets in Adobe Lightroom

Let'southward start by creating your own presets to sell. Creating a preset that sells is slightly unlike from making a preset for your personal apply. We will go through the process of editing an image and saving a preset. Fifty-fifty if you are familiar with the procedure, cheque out the tips.

Step 1: Edit an Epitome in Lightroom

Choose an image in your Lightroom catalog and offset editing. At that place are a lot of Lightroom presets on the market, including many complimentary presets. So create presets that stand out in a crowd. Here are half-dozen tips for making presets that others will buy.

Recreate Popular Photo Editing Styles

Photograph editing, like whatsoever art form, goes through fads and phases. Look at Instagram and the popular stock photograph platforms to run into what looks are in fashion. Recall the HDR fad a few years agone when every photograph was super colorful and highly candy? You hardly see this look these days. Vintage presets are hot now. Just what is next?

Create a Mood

Random edits will non be equally bonny equally ones that create a specific mood or look. These images have a stiff emotional pull. Find inspiration images online with the look that y'all are trying to create. They tin be nighttime, moody, light, loftier-key, nostalgic, or colour-toned. Make presets that emotionally touch the viewer.

Use Fiddling Known Lightroom Tools

Lightroom is a popular photograph editing program with many tutorials. Only most photographers employ merely the nearly basic functions. Many marketable presets create a unique look using Lightroom tools that most photographers often do not use. When creating Lightroom presets to sell, think outside the box. Find unique means of using off-the-beaten-path tools similar the Tone Bend, Colour Grading, or Camera Calibration.

Using the Vignette consequence tool, you tin can make a simple frame in Lightroom Classic CC

Avoid Prototype-Specific Adjustments

Avoid using tools that are image-specific and change from picture to picture. What works for one photo will non piece of work for another. For instance, cropping depends on the paradigm. Some tools yous may desire to avoid are exposure, cropping, spot removal, and the transformation or geometry tools. Having said this, explore! You may come upwardly with a clever way to integrate these tools into a preset.

Use Selective Adjustments Sparingly

You tin include selective adjustments in a preset, but there are some things to consider. The Brush, Linear Slope, and Radial Slope tools are position-dependent. The aligning shows up in the same identify regardless of the photo.

For instance, information technology is probably non good to include Radial Gradients to lighten a person's eyes. Eye placement changes from portrait to portrait.

Adobe changed the selective adjustment tools in 2021 with version eleven and added AI heaven and selective subject adjustments. Technically, you tin can create presets with selective AI adjustments. But AI selections need to be recomputed each time they are applied to a new prototype.

Click Update to recompute Bailiwick and Sky AI masks for each photograph

The procedure is not complicated. Information technology is a elementary push printing. Merely this is a new feature, and your client may not know to practise this. Also, not all photographers upgrade to the latest version with AI masking.

The Luminosity and Color masks are powerful and may be selective adjustments to try out.

Focus on a Photography Genre—or Not

Many presets focus on a photographic genre like wedding photography or portrait photography. You can create Lightroom presets for specific genres. This helps with marketing. But information technology is easy for your customers to get stuck on the characterization. Few photographers will use a preset labeled "food" on a mural.

Step 2: Create the Lightroom Preset

Once yous are happy with the photo edits, create a preset. The process is slightly different depending on if you lot are in Lightroom Classic or Lightroom CC.

Naming Lightroom Presets

In that location are a couple of means you lot tin can proper noun Lightroom presets. Some packs use a number and letter of the alphabet combination. The presets that come with Lightroom have names like "TR15." This is boring. Only more importantly, the proper noun is not memorable.

For marketing purposes, choose a unique proper noun. Cull something that describes the wait of the preset. Or at least pick a proper name that is quirky or physical. For case, some photographers proper name presets after cities.

Creating a Preset in Lightroom Archetype CC

1. Open the Presets tab in the left-hand cavalcade of the Develop module.
2. Click the plus sign and choose Create Preset.
3. In the dialog box, check the settings yous want to include in the preset. If your preset has an AI selective adjustment mask, a warning appears.
4. Give your preset a descriptive proper noun and choose a group. To help with organization, select New Grouping from the drop-downward list. And so create a new grouping for the presets you programme to sell.
5. After adding a creative name, click Create.

Creating a Preset in Lightroom CC

You lot can use Lightroom CC for creating presets too. The process is similar to Lightroom Archetype, but yous have admission to a preset sharing option unavailable in Archetype.

1. One time you have edited a photo, salvage the preset past clicking the Presets push button towards the top of the Editing panel. This opens a Presets panel. Creative Cloud syncs across programs. You might see previously imported presets under "Yours."
2. Click the plus sign. In the dialog box, check the settings you lot want to include in the preset. Give your preset a descriptive name and choose a grouping.
3. You lot tin share edits and presets with the Lightroom community. Click the Export icon in the acme right corner. Select Share to Observe under Community. From here, share your workflow and let viewers download your edits as a preset. You can build a following for your presets directly in Lightroom CC. You are giving abroad a preset. Think of information technology equally a costless taster.

Plus sign, Presets button, and Export icon.

Step 3: Exam the Preset on Various Photos

Before selling presets, test them on many unlike images. Use photos from unlike genres and in various formats. Try information technology on overexposed and underexposed images. You are looking for whatsoever strange behavior or artifacts.

Does the preset do something odd with JPEGs or on high-primal images? You want a preset that gives a consistent await beyond images.

Use the preset on your own images. Just also try it on license-free images found on Unsplash or a similar stock photo platform. If y'all apply whatever of these images later in marketing, make sure to credit the photographer and be clear that the editing is your own.

Testing out Sunbeam Left preset from my pack Here Comes the Sun on different images.

Pace iv: Create a Preset Pack

It is possible to sell i preset at a time. But usually, they are sold in packs. Often packages have a theme like "Autumn Colors" or "Moody Blackness and White." You can put every bit many presets into one bundle as you want. Brand your customer experience like they take gotten their money'south worth. Try for at least x per pack.

There may exist variations on a preset within the pack. For instance, after creating a preset, you can and so make ane with ane-cease lighter and some other with one-stop darker. Make 1 with more contrast and i with less.

Think of the variations that matter to photographers. Remember, presets are designed to make photographers' lives easier. Adding variations saves having to brand some other adjustment. With 1 click, they should go the wait they want.

Step five: Export Lightroom Presets

The next step is to export your presets. Lightroom makes this simple. You can export ane preset at a time, or if you have organized a pack of presets into a group, you can export the entire group.

But right-click on either the preset or the group. Choose either Export or Export Group. Navigate to a location and click Save. That's it! Your presets are set up to sell.

Preset Files

Unmarried presets are saved as XMP files. Adobe introduced this preset file type in 2017 to replace the older LRTemplate file. Newer versions of Lightroom read both XMP and LRTemplate files. But if your customer is using an older version of Lightroom, they may not be able to read XMP files.

Exporting a grouping in Lightroom Classic creates a Zippo file. This compresses the XMP files, making them easier to send to your customers. Your customer will have to extract the zipped files past double-clicking them.

You can consign individual presets from Lightroom CC, but you cannot consign groups. You will accept to manually zip the files and add the individual presets to a folder. On a Mac, right-click the folder and select "Shrink." On a PC, click the share tab and select "Zip."

You can also export a sample image using the preset every bit a DNG file. This will preserve the Lightroom settings. Upload the DNG file to Lightroom and immediately create a preset using the process in Pace 2. It is the all-time way to sell Lightroom mobile presets.

How to Sync Lightroom Presets

Before nosotros motility on to selling Lightroom presets, here is a quick give-and-take about how presets are shared across the diverse Adobe products. Lightroom presets work with Lightroom Classic, Lightroom CC, Lightroom Mobile, and Adobe Camera Raw.

Presets should sync across Lightroom apps through Creative Cloud. In practice, this does not always happen. Here are a few troubleshooting tips:

• Lightroom Mobile—Utilise a DNG file to transport a preset directly to Lightroom mobile. Open the DNG file in Lightroom mobile. Yous can apply Airdrop, sync through Dropbox, or electronic mail it to yourself. Click the three-dot icon in the height-right corner and cull "Create Preset." Add a championship and click the checkmark.

• Adobe Camera Raw—To access presets in Adobe Camera Raw, save it as a favorite in Lightroom Classic. Correct-click on the preset and select Add to Favorites. Then the preset volition appear nether the three-dot icon.

How to Sell Lightroom Presets

One time you accept created Lightroom presets, it is time to start selling them. Let's start past setting up an online store.

Step 1: Set Upwards an E-Commerce Website

In that location are many ways to sell your Lightroom presets. Many web platforms have a way to add together an online shop to your website. For instance, if y'all accept a WordPress site, add the Woocommerce plug-in. Or you can use an e-commerce platform like Etsy, Sellfy, or Shopify.

Presets are digital products. If your blog or website platform has an eastward-commerce option, make sure the plan yous choose covers digital products. Also, sites may take a cut of your profits. Know how much so you can factor this into your pricing.

Step two: Automate the Process for Easy Use

Make it piece of cake for your customer to buy and download preset packs. Information technology is best if you can automate the system. Buyers desire immediate access to their download.

With many e-commerce sites, you lot can generate a confirmation email. But add together a link to a download page. Y'all do not accept to monitor each auction and send out individual emails. Setting up an piece of cake-to-use online store is the best way to sell presets.

Stride 3: Create a Quick Tutorial

Include a quick tutorial on how to import the presets. The process is easy but non necessarily intuitive. Yous practise not want to be fielding questions, and you practise not want your customers to feel they cannot use your product. Here are sample instructions for importing presets.

1. Download the preset pack to your desktop.
2. Double click to unzip the file.
3. Open the Presets panel in the Develop module.
4. Click the plus sign in the upper right corner.
5. Select "Import Presets."
6. Navigate to the unzipped binder.
7. Select all presets.
8. Import.

Step 4: Create and Promote Marketing Fabric

As with any production, presets that sell create something that others value and cannot become anywhere else. Only there are a lot of Lightroom preset packs out there. When selling Lightroom presets, focus on what your presets take that is dissimilar from others.

Draw each preset and preset pack. Proceed the descriptions brusque and light. Use as many descriptive words every bit possible and brand it personal if you lot can. Emphasize what this preset can practice for the photographers.

Give your customers a reason to buy your preset. And include who the preset is designed for. Is information technology for wedding or landscape photographers? Does information technology create a calm vibe, or is information technology for photographers who like moody images?

Before and after images sell presets. Show a lot of comparison photos using different photography styles and genres. You tin identify the photos side-by-side or make ane product image that shows before on the left and after on the right. Make the transformation interactive if your platform allows it. Or create a uncomplicated GIF.

Add text with the proper name of the preset and how to buy it.

Market your presets on social media. Use your presets to edit photos and post them on Instagram. Exist certain to include earlier and later on photos. Emphasize the look you lot go with this preset and how easy it is to use.

How to Price Presets

Pricing presets is tricky. Preset packs sell for a broad variety of prices. Some cost hundreds of dollars—others are just a few dollars. Plus, in that location are many free presets out at that place.

Photographers with a reputation or a large social media following can accuse more for presets. These photographers take a unique look to their photos that others want to emulate.

In that location is no fixed mode to toll your preset pack. Look at other presets on platforms to find a general toll range. Toll your product competitively only on the loftier side. You lot can ever add a discount or have a auction.

It all comes downward to what photographers will pay. Remember, photographers value quality presets that make photo editing easier.

Decision

Lightroom presets cut to the chase and create a mood with i click. If Lightroom editing comes easy to y'all, y'all may exist able to market your abilities and sell them. All you need to learn is how to sell Lightroom presets effectively.

An amateur lensman may like a await but not know how to achieve it in Lightroom. They volition pay money if presets help them discover their vision. Busy professional person photographers who have dozens or even hundreds of photos to post-procedure also value presets. Using a preset saves time, and time is worth money!

Effort The Preset Collection to drastically improve your photos with one click!

Source: https://expertphotography.com/how-to-sell-lightroom-presets/

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